BlueStar's Mission:
"To serve the specialty electronics channel with the very best solutions, services, and support, as well as to exceed the expectations of our Value-Added Reseller customers and manufacturing partners."
- Steve Cuntz, BlueStar President and CEO
It's Easy to Do Business with BlueStar
BlueStar, a global specialty technology solutions distributor, makes it easy for our resellers to get the products and information they need at the right time, every time. We offer same-day shipping, reduced shipping rates, and a liberal 30-day return policy.
BlueStar Educational Services
BlueStar provides a wide range of educational services to keep customers updated on product and services we offer. In addition to manufacturer-provided trainings and certifications, BlueStar hosts seminars and Lunch & Learns on a wide variety of topics at locations throughout the region. Beyond geographic borders, we also offer e-Learns: self-running Webinars that can be accessed online at any time.
BlueStar's commitment to reseller education is best-represented by our VARTECH trade shows. As the industry's only VAR-exclusive POS and Supply Chain event, VARTECH provides resellers with an increased understanding of the products, software, and vertical markets that make up our channel. Coming in 2012, BlueStar Europe will be hosting a variety Pan-European Technology Summits across the region, all leading up to VARTECH Europe in 2013.
BlueStar Marketing Services
BlueStar has developed marketing tools to benefit our resellers as part of our FUSION program. Sponsored by BlueStar's FUSION vendor partners, these tools are designed for end-user Demand Generation and Education. BlueStar's marketing services can help resellers to achieve their goals in a particular vertical market or region, at little or no cost to them. This suite of marketing products includes direct mail, telemarketing, graphic design, Web development and optimization, electronic educational tools, and printing services.
BlueStar Customer Service
BlueStar's sales team provides the highest possible level of service, both before and after the sale. We are proud to provide our customers one-to-one relationships with BlueStar Account Executives, a single point of contact for your business with us.
BlueStar Sales Tools
In the rapidly changing POS and ADC channel, tools to help resellers to build and maintain margins are crucial. BlueStar is constantly developing these tools to keep our customers competitive in these and emerging markets, such as RFID and Wireless Mobility. From custom product catalogs to aggressively-priced solution bundles, BlueStar has the sales tools to improve resellers' bottom line. Our solutions experts are ready to help our Account Executives and customers find the right hardware and software to fit your customers' needs.
BlueStar Value-Added Services
BlueStar provides many extended services to our customers to help them be more agile, more capable, and more profitable. We offers such technical services as gold disking, software loading, custom configuration, and integration. In addition, BlueStar offers extended and perfected warranties as well as advanced exchange programs on certain products and bundles.
BlueStar Business Development
BlueStar has worked hard to create a portfolio of business-development services for our customers. BlueStar's FUSION initiative is a series of benefits we can offer our customers to make them grow their business. Designed with both a vertical market and regional focus, FUSION can help resellers develop more business in their areas of expertise.
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